The Media for All programme is supporting independent media outlets across the Western Balkans to develop their business models to become more financially resilient and create a diverse range of content to engage better with their local citizens.
Mentors and trainers from our partner, the Thomson Foundation have been working intensively with 55 media outlets over the past six months to help them realise their business ideas.
The outlets are halfway through the project and are already reporting increased audience engagement and positive reactions to the new videos, podcast and services they are providing. Here we highlight the different activities, products and services being created by our grantees across the region.
With job sites, improved websites, and shows being broadcast nationally, our Media for All grantees are reporting increased audience engagement and greater awareness of the stories they are covering both in their own local area and nationally.
The Media for All programme is funded by the UK Government and delivered by the British Council with its partners, BIRN, Thomson Foundation and INTRAC.